Salesforce (CRM) rose 0.68% on August 6, 2025, with a trading volume of $1.45 billion, ranking 51st in market activity. The stock’s performance came amid a surge in high-profile data breaches involving its cloud platform, raising questions about enterprise security management. Multiple clients, including luxury brands and tech firms, reported unauthorized access to
instances via social engineering tactics, though the company reiterated its platform remains uncompromised.
A wave of attacks linked to threat groups ShinyHunters and Scattered Spider targeted Salesforce customers, including Chanel, Google, Pandora, and
. Hackers exploited voice-phishing (vishing) campaigns to trick employees into approving malicious connected apps, granting access to customer data. Stolen information typically included contact details but excluded financial records or passwords. While Salesforce emphasized customer configuration and access controls as critical vulnerabilities, the repeated incidents highlighted risks tied to third-party integrations and user training gaps.
Chanel and Google confirmed breaches impacting U.S.-based operations, with attackers demanding ransom payments to prevent data leaks. Salesforce reiterated its support for affected clients, advising adherence to security best practices like multi-factor authentication and least-privilege access. Analysts noted the attacks underscored the shared responsibility model in cloud security, where platform providers and users must collaborate to mitigate risks. The ongoing incidents, however, intensified scrutiny on Salesforce’s role in safeguarding client data amid rising cybercrime trends.
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