Sprout Social expands its collaboration with Salesforce, integrating social channels such as Instagram, LinkedIn, X, Facebook Messenger, and WhatsApp directly into Salesforce. This collaboration aims to enhance Salesforce’s customer relationship management capabilities.
Sprout Social (NASDAQ: SPT), a leading provider of social media management software, has announced an expanded collaboration with Salesforce, integrating major social channels directly into Salesforce’s Digital Engagement platform. This strategic partnership aims to enhance Salesforce’s customer relationship management (CRM) capabilities, addressing a critical market need where 73% of consumers are willing to switch brands due to delayed social media responses [1].
The integration will bring social channels such as Instagram, LinkedIn, X (formerly Twitter), Facebook Messenger, and WhatsApp directly into Salesforce’s environment. This architecture allows customer service representatives to handle social interactions alongside other communication channels in a unified workspace, eliminating the need for platform switching and training redundancies [2].
By leveraging Salesforce’s powerful AI tools, customer data, and workflows, service teams will be able to deliver faster, more personalized support across digital and social channels. This integration is expected to set new benchmarks in social customer care by streamlining operations and enhancing the overall customer experience [3].
The integration will be officially showcased at Dreamforce, scheduled for October 14-16, 2025, where further availability details will be announced. This development positions Sprout Social as a preferred provider for enterprises already invested in Salesforce’s infrastructure, enhancing their ability to offer comprehensive, seamless customer service experiences [1].
References:
[1] https://www.stocktitan.net/news/SPT/sprout-social-expands-salesforce-collaboration-to-revolutionize-ura8n34aavfz.html
[2] https://www.gurufocus.com/news/3044991/sprout-social-expands-salesforce-collaboration-to-revolutionize-social-customer-care-spt-stock-news
[3] https://www.quiverquant.com/news/Sprout+Social+Partners+with+Salesforce+to+Integrate+Major+Social+Channels+for+Enhanced+Customer+Engagement
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