Salesforce UK public sector chief on the impact of COVID-19 and what comes next

Salesforce UK public sector chief on the impact of COVID-19 and what comes next


The past 18 months have been gruelling for those working in the public sector, as all sectors of government worked night and day to respond to the ongoing COVID-19 pandemic. Central, local and arms-length bodies in the UK have by and large managed to implement new policies and systems in timeframes that would previously have been considered unachievable. 

For example, you only have to look at the work carried out by the UK’s tax department HMRC to deliver the furlough scheme, or how the Department for Work and Pensions managed a huge surge in demand for Universal Credit, to see that there have been successes in capability delivery. 

There have of course been public failures too (for instance, the back and forth on the contact tracing app and the A-level algorithm fiasco), but what’s become clear is that there are clear lessons that have been learned for what success looks like. In fact it’s now very apparent that with clear political direction, barriers removed, a directive to collaborative cross-department, and with mechanisms in place to share data, government at all levels can achieve a huge amount with technology in a very short space of time. 

Which is why we were keen to speak to Simon Collinson, Head of UK Public Sector at Salesforce, to get his take on how the pandemic has impacted thinking in government, when it comes to digital change and delivery. 

Collinson has firm ideas about how the public sector should be thinking about engagement with citizens and businesses, which closely mirror some of the work we’ve seen being carried out by central and local government over the past year and a half. 

Broadly speaking, whilst the pandemic has been a tough experience for most, COVID-19 could have a positive impact on how the public sector thinks about and works with technology. Collinsons says: 

The impact of COVID-19 has hung like a spectre over the public sector and I think what we’re seeing is, in many cases, is actually quite a positive impact. We’re seeing a government emboldened by the experience of reacting effectively in the face of COVID-19 and being self confident to know that it can drive through agility and changes, using technology. And that’s been really heartening.

Collinson also notes that the work that’s been done by the Government Digital Service (GDS) over the years – a central organization in Whitehall that controls digital policy and setting standards – has paid off during this time. There has been growing criticism of GDS, with some believing it has gotten too bloated and perhaps lost its way – but Collinson argues that the foundations it has laid were fundamental in the British Government’s COVID-19 response. He says: 

If you look at the advent of GDS many years ago, and the changes that it brought in, I think some had felt that that process had run its course. But COVID-19 has been an opportunity for plenty of government to show actually what it could do with the capabilities it had developed. The systems supported the changed processes, supported the key functions, and we kept Britain running. 

What’s next? 

Collinson says that the question on everybody’s lips now is, what’s next for government? Will the current administration pursue “austerity 2.0” in an attempt to deal with the money borrowed and spent during the pandemic? What Salesforce is noticing, however, is that there’s a general acceptance now that the broader public sector needs to focus on engagement as a central principle for success. He explains: 

What we’re seeing, certainly at a national, and a local level, is an understanding that there is a greater need to engage with businesses and the public in a different way. So, much more digital engagement, much less paper based. 

There has been a change in expectations from the British public that they will do a lot more digitally. And Brexit has driven a lot of businesses to know that they need to engage with government, it’s the replacement of processes and the setting of new processes is going to be different. 

So we’re seeing an emerging focus on government-to-citizen engagement, government-to-business engagement, and what proportion of that we can do digitally? 

Collinson says that the general consensus on achieving this digital engagement is that public organizations are not focusing on their monolithic backend systems, but are rather seeking to lift the intelligence held within those systems up into an effective engagement layer. He adds:

This digital engagement is where the real growth is and that’s where people are putting a lot of their effort into. Customers are saying ‘we’re not going to change monolithic backend systems, we can’t change those processes, but what we can do is put a customer, citizen or business engagement layer across them’. And how do we do that in the easiest way that’s GDS compliant and accessibility compliant? 

If you take a look at the world of banking, for example, where I spent 15 years of my career – they…



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