The editors at Solutions Review have compiled a list of the best marketing certifications that active and aspiring professionals should consider acquiring.
Marketing and CRM professionals are some of the most important figures in a company’s success. Their understanding of target audiences and relevant technologies can be a deciding factor for a company’s product breaking into the mainstream. But with the market constantly changing and evolving, it can be challenging to stay on top of the newest developments or break into the market. Aspiring and active digital marketing professionals alike need to educate themselves if they want to develop or maintain their expertise.
With this in mind, our editors have compiled a list of the best marketing certifications from leading online professional education platforms. The certifications listed offer students the training they need to develop and improve their digital marketing skills, advance their careers, and stay on top of the newest tools and trends. This is not an exhaustive list but a collection that spotlights some of the best marketing certifications online available from trusted institutions.
Note: The courses are listed alphabetically by the provider.
The Best Marketing Certifications for Professionals
Certificate Title: Digital Marketing Specialization
OUR TAKE: This six-course online program is taught by four industry experts and provides marketing beginners with a thorough overview of the latest and greatest marketing skills they’ll need to kickstart their careers.
Platform: Coursera
Description: Offered by the University of Illinois at Urbana-Champaign, this comprehensive course will teach aspiring marketers all about digital marketing analytics, search engine optimization (SEO), social media marketing, 3D printing, and more. The course can be completed in 8 months with an approximate time commitment of 5 hours a week. Students who complete it will receive their certificate alongside an in-depth understanding of the digital marketing landscape, tools, and the strategies needed to succeed.
Certificate Title: Salesforce Fundamentals Specialization
OUR TAKE: Best suited for Salesforce beginners, this course will guide students through the fundamentals of the Salesforce platform and equip them with the skills and tools they need to implement it in a business.
Platform: Coursera
Description: Students who take this 3-month course will walk away with the knowledge they need to manage and model data, create reports and visualizations, automate business processes, navigate around and between the Lightning and Classic Salesforce interfaces, integrate Salesforce into an organization, and more. The course is taught by Stephane Muller, the Director of the University of California, Irvine’s Business & Technology Programs.
Certificate Title: Salesforce Sales Operations Professional Certificate
OUR TAKE: This beginner-level course consists of four courses designed for anyone looking to learn about the sales and CRM tools available in the Salesforce ecosystem.
Platform: Coursera
Description: Over the course of this program’s four courses, students will learn how to build reports, charts, and dashboards in Salesforce; be able to explain how a CRM platform can help improve sales, marketing, and customer service efforts; use the Salesforce Sales Cloud Lightning toolkit to manage accounts, products, quotes, and contracts; and more. By the time the course ends, learners will have developed a portfolio that highlights examples where they had to leverage Salesforce tools to improve the productivity of a sales team.
Course Title: Certified Digital Marketing Professional
OUR TAKE: This updated and accredited digital marketing certification program can help marketing beginners, professionals, and business owners master marketing best practices for social media, email, PPC, SEO, mobile, and more.
Platform: Digital Marketing Academy of Canada
Description: Developed and delivered by industry experts, this part-time, self-paced online course will introduce students to many of the most relevant aspects of digital marketing. Topics covered in the approximately thirty-hour course include measuring digital campaigns, producing ROI, and identifying different marketing tools’ value, including blog content, paid search, social media, and SEO. The course was recently updated with condensed learning modules, a practice exam, and over 100 new topics and learning interactions.
Certificate Title: Professional Certificate in Customer Relationship Management for Marketers
OUR TAKE: Developed for working professionals who want to improve their marketing expertise, this tailored program will teach students all about the advancements in CRM and the value it presents.
Platform: edX
Description: This program’s two courses—focusing on marketing essentials and customer relationship…
